Do you ever hear of "Detroit Motor Show"? It is one of the most famous motor shows in the world. The 2015 Show was held already and one of our members want to share interesting points on the show. If you love automobiles, you are going to love this article! Are you ready to read? Let's begin!
North American International Auto Show
Chang
Hwan Hwang
Electrical
Engineering
Pusan
National University
North
American International Auto show is one of the well-known motor shows in the
world. We are more familiar with the name of ‘Detroit Motor Show’ because it
operates in Detroit where is the heart of American automobile industry. It has 108-year history, since 1907, and is
only one official motor show which is certified by Organisation Internationale
des Constructeurs d’Automobiles (OCIA)1. Since it begins in every January, Detroit
Motor Show evaluated as the preview of the automobile trend of the year. North
American International Auto show began on 12 Jan 2015, and it will be ended on
25 Jan 2015. In this year, around 60 car
makers exhibit 500 automobiles. The key
words of Detroit Motor Show 2015 are the clean energy and the performance car.
It
is absolutely interesting that the clean energy and the performance car could
be compatible in this show. Normally, the
clean energy has led the trend of motor show because of the matter of the
depletion of petroleum. Of course, many
car makers introduce the eco-friendly vehicles in this year. The GM introduces the plug-in hybrid electric
vehicle ‘the Volt’. Also, Toyota and
Hyundai which are leading companies in FCEV (Fuel Cell Electric Vehicle) field,
premier ‘the Mirai’ and ‘the Tucson ix’.
In this year, many car makers show the era of hybrid and clean energy
vehicle is very close. For example, the
GM has announced that it will produce and sell the Volt from 2016.
However,
in this year, the performance cars and the super cars show up in Detroit Motor
Show. For instance, GM premiered the new
Cadillac CTS-V, and, Ferrari and Maserati come back to Detroit Motor show. Driving with these cars is quite far from
eco-drive. They pursue more speed and
driving pleasure to satisfy human’s desire.
It means their fuel efficiency and carbon dioxide (CO2)
emission rate are definitely terrible.
Why does this type of vehicle grab attention again in this year, even
though the depletion of natural resources is accelerating?
Many
experts pointed out the main reason of this weird coexistence, the clean energy
and the performance car, is current low oil price. We still don’t know the clear reasons2
for low oil price these days, but this phenomenon makes drivers to feel free from
the pressure of oil price. Then, people
started to have interests in high-performance car field to enjoy more speed and
better driving pleasure. It is
interesting because the era of low oil price for only two months let people to
attract the performance car again. It
may be interesting research topic for social science.
Even
though you don’t have much interest in automobiles, Detroit Motor Show has many
interesting points except these keywords. Each motor show reveals the characteristic of
the country. For example, ‘pick-up
truck’ is introduced only in the U.S. motor show. Therefore, we can see the characteristic of
the U.S. through North American International Auto Show. Since the U.S. is the country of the automobile,
we may have better understanding about the U.S. through this motor show.